Higher Rankings and Basic SEO for Your Joomla! Website

Search Engine Friendly URLs

In Joomla, part of the URLs are pulled from the menu aliases, so you have to keep in mind the website’s information architecture as this will affect your URL structure (i.e.: www.example.com/classes/music/).

When Google crawls your website, it looks at the keywords in the website’s URLs so it is essential to include keywords in the URLs. You should enable the Search Engine Friendly URLs setting to avoid having a link that doesn’t make sense to neither humans and nor search engines (i.e.: http://www.example.com/index.php?option=com_content&view=article&id=1).

You should ask your hosting provider which type of web server you are using and follow the instructions provided in the Joomla documentation for your particular web server.

Redirect www to http://

Search engines see the URLs www.example.com and http://example.com as two separate websites causing your page rank to be split. You also run the risk of Google considering the two websites duplicate content. The way to avoid this in Joomla is to redirect the non-www to www. This is done in the .htaccesss file. You should follow the Suggested Master htaccess fileprovided in the Joomla documentation.

On-page Optimization for Joomla Articles

Title Tag

A title tag determines what the page is about. They also appear on the Search Engine Ranking Pages (SERP), so make sure to write a title that encourages the searcher to click on it. In Joomla, if you want to point to an article, you have to assign a menu item to it; therefore, title tags are also created under menu.

You can add a customized title tag by:

1. Editing the menu item
2. Click on Page Display Options
3. Type in your title in the field Browser Page Title

Keep in mind that Google takes time after you change it to reflect changes. Also, make sure the title is less than 70 characters, as this is the limit Google displays in search results.

For more on this article - 

http://magazine.joomla.org/issues/issue-aug-2013/item/1411-joomla-higher-rankings-basic-seo

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BANGALORE 560084 

www.ravinatechnologies.com 

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